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google consent mode 2 ads influence

Google/News/PPC11 Jan 2025

Google Consent Mode V2: What it is and how it will affect ads

The issue of data protection regulations and laws was taken to heart by the European Union several years ago. In 2018, we saw the first big step of modern changes that a...

stefka georgieva digital agency advantage seminar

ADvantage News11 Jan 2025

Stefka Georgieva with a seminar on project management at SoftUni

On March 12, the founder and CEO of digital agency ADvantage Stefka Georgieva held a seminar at the SoftUni platform. It was aimed at all those who want to develop in the ...

ADvantage News11 Jan 2025

ADvantage founder Stefka Georgieva on stage at SERP Conf. 2024

After the seminar at Soft Uni and participation in the Mentor the Young initiative, the series of appearances to share experience and practical advice for the founder of d...

copywriting for email marketing tips

Email Marketing11 Jan 2025

Copywriting for email marketing: 18 tips on how to write emails that sell

They say that even the slickest all-text email can achieve a lot in terms of increasing sales. Today we’re going to talk about copywriting for email marketing. We...

Facebook Ads Lead Generation Guide

Facebook11 Jan 2025

Effective Facebook Ads to Generate Leads: A Beginner’s Guide

How to gather leads for your business with Facebook advertising You have a great product or service, super campaign ideas, killer advertising messages, but how do you find the right audience? To help small and large businesses in these difficult times comes the incredibly useful tool called Facebook advertising. And today, we’re going to pay special attention to one specific type of campaigns that are extremely useful for gr...

remarketing google advertising for abandoned carts

Google11 Jan 2025

Remarketing Google advertising: How to reduce the number of abandoned carts

Use consumer behaviour data to increase sales It has happened to everyone. You browse a website, add products to your cart, then close it without completing your order...

marketing strategy seasonal campaigns advantage

Business11 Jan 2025

12 seasonal campaign ideas to incorporate into your marketing strategy

Take advantage of themed moments throughout the year to boost your sales Anyone who shops online has noticed that there are certain periods when online stores start raci...

digital advertising without third-party cookies

Business11 Jan 2025

The new cookie-free digital advertising: tips and best practices

Successful [marketing strategy] even after the disappearance of third-party cookies We’ve been talking about cookies a lot lately, but no way – the topic is ...

how to prepare your website for advertising on Facebook

Facebook11 Jan 2025

How to prepare your website for advertising on Facebook?

Attract new customers and increase your sales with Meta’s advertising tools We’ve talked a lot about the different opportunities that effective Facebook adve...

all about audiences for Facebook advertising

Facebook11 Jan 2025

Audiences for Facebook advertising: everything you need to know

How to target the right users with different audience options for Facebook advertising Among the key elements that are important to pay attention to if you want to achieve success are the different audiences for Facebook advertising. Even if you have an amazing product, great design and killer copy, if you don’t present it to the right person, you can’t expect good results. What types of audiences are there on Meta’...

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